Top 3 challenges faced by salons & how to handle them

Business is war without bullets.  It is tough, draining and risky. Running a business isn’t easy—it comes with countless challenges along the way, and each day presents a new challenge for the owner to solve.  Running a salon of any sort is the same. At a glance, it might seem like a simple task to …

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What Your Salon Can Do To Provide Great Service

More than 18,000. That’s the number of businesses in the Beauty and Wellness Industry in Singapore alone. That includes businesses providing services such as beauty care, skin care, nail care, slimming and health treatments, as well as massage and spa services. With so many businesses in this industry alone — and more to be established …

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Latest Beauty industry trends brought by the pandemic

Trends change all the time.
Especially so in the beauty and fashion world that we live in today.
With the increased media reach, celebrities, artistes and influencers are always in the spotlight, with the world watching them and trying to keep up with the latest styles that they are coming up with. Platforms like Facebook, Instagram and now TikTok have made it easier for fans to catch on the latest fashion and well, unlike in the past where most of the coverage is restricted to print media and the television.

How Your Salon/Spa can thrive amid the Covid-19 pandemic

We live in difficult times currently, no doubt. Since COVID-19 started in February last year, the beauty industry, along with many other industries, has been taken by storm. 3,800 businesses across all sectors shut their doors for good in April 2020, according to an article by the Straits Times. It’s definitely a tough time to …

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Is your Beauty Salon on Naughty List? 5 Ways NOT to Fail your Christmas Campaign

Ho Ho Ho! The most beautiful time of the year will arrive in a few weeks! Make sure your beauty salon is not on Santa’s naughty list! Have you started your Christmas marketing campaign? In any way you do it, you can always aim to sell more during this gift-giving season. Here are 5 tips to improve …

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November Sales: Singles’ Day or Black Friday? 8 Marketing Tips for Your Beauty Salon

In case you haven’t got the memo, November month is famous for Sales! We have 3 big sales day to celebrate this month which are 11.11 (singles’ day), Black Friday, and Cyber Monday. These big sales will make your customer swoon your products like crazy! Are you still feel unconvinced? Check out the numbers, Singapore seems …

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Don’t be Scary! Be Scary Good: 6 Halloween tips for your Beauty Salon in Asia

Booo! Halloween has been gaining its popularity in South East Asia these recent years. Who can say no to scary and yet fun costume celebration? More and more businesses within this region joining for its marketing benefits. Hey, it is one more reason to let the customer come by at your business! Try this golden …

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