5 Digital Payments Trends to watch in Singapore 2022

From QR code payments to transferring money to our friend’s mobile number, payments have evolved far beyond cash and plastic cards in our heavy wallets. The reason for this is simple: changing customer demands. We expect convenience, timeliness and seamless control of payment options. On top of that, COVID-19 dramatically boosted our usage of technology, …

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Marketing Ideas That Your Salon Can Get Started With At Zero Cost

Marketing is the key to growing any business. In the beauty industry where there are so many incumbents, it is necessary for your salon to stand out from the competition in order to survive. Marketing helps with that. It’s rather astonishing, but till this day many businesses still believe that marketing is redundant and a …

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Salon Marketing Ideas To Try During This Year End Period

Marketing is absolutely an essential part of any business.  Your marketing strategies that you deploy can make or break your business. This is especially so in a competitive industry like the beauty and wellness industry, where there are probably thousands of salons fighting for customers on a daily basis. To ensure that you get a …

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Top 3 challenges faced by salons & how to handle them

Business is war without bullets.  It is tough, draining and risky. Running a business isn’t easy—it comes with countless challenges along the way, and each day presents a new challenge for the owner to solve.  Running a salon of any sort is the same. At a glance, it might seem like a simple task to …

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What Your Salon Can Do To Provide Great Service

More than 18,000. That’s the number of businesses in the Beauty and Wellness Industry in Singapore alone. That includes businesses providing services such as beauty care, skin care, nail care, slimming and health treatments, as well as massage and spa services. With so many businesses in this industry alone — and more to be established …

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Latest Beauty industry trends brought by the pandemic

Trends change all the time.
Especially so in the beauty and fashion world that we live in today.
With the increased media reach, celebrities, artistes and influencers are always in the spotlight, with the world watching them and trying to keep up with the latest styles that they are coming up with. Platforms like Facebook, Instagram and now TikTok have made it easier for fans to catch on the latest fashion and well, unlike in the past where most of the coverage is restricted to print media and the television.