The WESS Blog

Inspiration for Beauty and Wellness Industry

Image by Su--May, via Flickr

It is almost that time of the year again! In a few days, Singapore will turn 52! This significant festive can be a good boost for your beauty, salon and spa business. When campaigning during this day, it may not always about the sales. You could do it for branding and get your brand recognized by locals around you! This is the right time to increase more customer base by handing out that promotion voucher.

1. Get patriotic

Singaporeans love their country! you can join them by spicing up your store and online presence with Singapore flag design. If you own a nail salon you could do some flag manicure. For hair salon, you could introduce a hair dye associated with national day theme. A new national day relaxing spa treatment for your spa will also attract more attention.

2. Clever wordplay in promotion

The most important thing is how you deliver the message to your potential customer. A clever play on words added to your promotion will leave a good impression! For this 52nd Singapore National Day, you can give 52% discount or buy 5 get 2 free included in your promotion. You can include this in your text message, emails and your social media.

3. Get close to your customer

National Day is not a good fit for a marketing opportunity. It is not a good idea to go all out doing sales for this festive. Don't push your audience into buying your service or product. Instead, the best thing to do is to focus giving your brand an exposure to future potential customers. Deliver the right message to your audience get them engage on your social media. It is also a good way to maintain customer relationship.

4. National Day contest

Likewise, creating a Facebook contest for national day theme will boost your fans! your customers will love free gifts and discount code! It is time for you to get busy on social media and join the fun of the festive. Keep the customer traffic coming on your Facebook page. More people liking your page meaning more potential customer!

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