The WESS Blog

Image by Su--May, via Flickr

It is almost that time of the year again! In a few days, Singapore will turn 52! This significant festive can be a good boost for your beauty, salon, and spa business. When campaigning during this day, it may not always about sales. You could do it for branding and get your brand recognized by locals around you! This is the right time to increase more customer base by handing out that promotion voucher.

When speaking of Customer Relationship Management Tools (CRM), what is the first thing that comes to your mind? Complicated software? A tool that helps you to store customer information? A database? You probably thought it is better to avoid the complicated CRM software and handling your business without using any software. But did you know, CRM does offer a lot of features that could help you increase your sales efficiency! With CRM you can close more deals, improve conversion rate, retain a relationship with your customers, and increase your business revenue.

An online booking system brings a lot of benefits to your business, but it could take some time to let your beloved customer changing the usual way they book an appointment. Encouraging your customer to book online can increase your business productivity while booking on the phone can be time-consuming and it also needs your full attention. The more your customer book online, the more it would help you to reduce your front office from clutter.

Father's day is approaching! You must be wondering if there is any possibility for your spa and salon to jump on the bandwagon and taking advantage of this father's day. Men usually will spend less money on gifts and not a target market for father's day. But, no worries! all hope is not lost! You can shift your focus on targeting their spouse and daughter instead!

Operating a nail salon can be quite a handful and it will always need your utmost attention. But did you know that a Salon software can help ease your daily business activity for your nail salon? Not just that, it also helps you save a lot more! you can now splurge all your money on things that really matter for your business. With WESS, you can grow and achieve the true potential of your nail salon business and manage more stores without breaking a sweat!

Mother's day is just around the corner! you probably have a few marketing plans on your mind for this celebration.  As a Beauty, Spa, or Salon owner this is the marketing opportunity you can't miss. But fresh new ideas are always hard to get, If you are short of ideas, we are here to help you with these few tips for your mother's day campaign.

Like it or not, emails are the new normal. We are checking our emails every morning, browsing through daily Groupon newsletter in hoping to get lucky and stumble upon a great deal. It is also one of the non-invasive marketing you can do to keep in touch with your customers.

But, be cautious! Don't spam your customer with too many emails per month. This is to avoid your customer feeling annoyed by the endless email they are getting. Sending a moderate amount of emails is enough to allow them always memorializing your brand in the back of their mind.

Don't lose out on the good information that your customer holding back! get them to answer your survey! Last month, WESS has introduced a new survey form feature. This addition will help greatly in making your business decision. A complete all in one solution, so you don't have to spend more money on other software to evaluate your business.