Marketing

8 New Year’s Resolutions for your Successful Spa & Salon Business

It’s that time of year again – where we reflect on the successes and failures of the past year and set new goals and opportunities for the new year. There’s no better time to set out your priorities to keep your business ahead this year. To help, we’re sharing 8 New Year’s Resolutions for your …

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Want more customers? Here are 5 tips to boost your Salon Social Media Presence

Are you looking for marketing ideas for your salon on social media? Or want to create the same sparkling vibe as your salon? We know it’s tricky to create new content right now, but community is everything. Your social media should be your visual medium, so you should post images to the maximum and use …

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Want more customers? Here’s what your salon can do

Sales is the lifeblood of any business. For salons, your ability to continuously attract customers is crucial in determining your success in running a salon. There’s a hundred and one ways to get more customers for your salon, but which methods actually work? Do you go about running Facebook ads? Print some flyers and distribute …

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Marketing Ideas That Your Salon Can Get Started With At Zero Cost

Marketing is the key to growing any business. In the beauty industry where there are so many incumbents, it is necessary for your salon to stand out from the competition in order to survive. Marketing helps with that. It’s rather astonishing, but till this day many businesses still believe that marketing is redundant and a …

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Salon Marketing Ideas To Try During This Year End Period

Marketing is absolutely an essential part of any business.  Your marketing strategies that you deploy can make or break your business. This is especially so in a competitive industry like the beauty and wellness industry, where there are probably thousands of salons fighting for customers on a daily basis. To ensure that you get a …

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What Your Salon Can Do To Provide Great Service

More than 18,000. That’s the number of businesses in the Beauty and Wellness Industry in Singapore alone. That includes businesses providing services such as beauty care, skin care, nail care, slimming and health treatments, as well as massage and spa services. With so many businesses in this industry alone — and more to be established …

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Latest Beauty industry trends brought by the pandemic

Trends change all the time.
Especially so in the beauty and fashion world that we live in today.
With the increased media reach, celebrities, artistes and influencers are always in the spotlight, with the world watching them and trying to keep up with the latest styles that they are coming up with. Platforms like Facebook, Instagram and now TikTok have made it easier for fans to catch on the latest fashion and well, unlike in the past where most of the coverage is restricted to print media and the television.

Is your Beauty Salon on Naughty List? 5 Ways NOT to Fail your Christmas Campaign

Ho Ho Ho! The most beautiful time of the year will arrive in a few weeks! Make sure your beauty salon is not on Santa’s naughty list! Have you started your Christmas marketing campaign? In any way you do it, you can always aim to sell more during this gift-giving season. Here are 5 tips to improve …

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