Customer data helps you understand who your customers are, and is the most valuable asset in any business. When you know your customers, you can meet their needs and sell them the right products and services. But with a great amount of data also comes a greater risk of a data breach. That is why …
5 Must-Knows for your Spa & Salon to Protect Your Customer’s Data Read More »
From QR code payments to transferring money to our friend’s mobile number, payments have evolved far beyond cash and plastic cards in our heavy wallets. The reason for this is simple: changing customer demands. We expect convenience, timeliness and seamless control of payment options. On top of that, COVID-19 dramatically boosted our usage of technology, …
5 Digital Payments Trends to watch in Singapore 2022 Read More »
Sales is the lifeblood of any business. For salons, your ability to continuously attract customers is crucial in determining your success in running a salon. There’s a hundred and one ways to get more customers for your salon, but which methods actually work? Do you go about running Facebook ads? Print some flyers and distribute …
Want more customers? Here’s what your salon can do Read More »
If you’re running a business, you know that cash flow is important. Yes, profit and revenue are important metrics when operating a business, but as the saying goes, “Revenue is vanity, profit is sanity, but cash is king.” Your profits and revenue might be positive, but it’s game over if you run out of cash …
Sales and revenue are important metrics for salons, just like they are for any business. After all, sales is the lifeblood of any business. More often than not, when it comes to getting more sales, most salon owners would naturally think that they need more new customers. But instead of racking your brains to come …
Marketing is the key to growing any business. In the beauty industry where there are so many incumbents, it is necessary for your salon to stand out from the competition in order to survive. Marketing helps with that. It’s rather astonishing, but till this day many businesses still believe that marketing is redundant and a …
Marketing Ideas That Your Salon Can Get Started With At Zero Cost Read More »
Marketing is absolutely an essential part of any business. Your marketing strategies that you deploy can make or break your business. This is especially so in a competitive industry like the beauty and wellness industry, where there are probably thousands of salons fighting for customers on a daily basis. To ensure that you get a …
Salon Marketing Ideas To Try During This Year End Period Read More »
The best time of the year is here for salons. As we leave the month of September behind us and move into the quarter of the year, we approach the holiday and sales period – the best months for salons to get sales. This is the best time for salons to capitalize on and reap …
Business is war without bullets. It is tough, draining and risky. Running a business isn’t easy—it comes with countless challenges along the way, and each day presents a new challenge for the owner to solve. Running a salon of any sort is the same. At a glance, it might seem like a simple task to …
Top 3 challenges faced by salons & how to handle them Read More »
More than 18,000. That’s the number of businesses in the Beauty and Wellness Industry in Singapore alone. That includes businesses providing services such as beauty care, skin care, nail care, slimming and health treatments, as well as massage and spa services. With so many businesses in this industry alone — and more to be established …
